The success story of Yuhme

Grâce à la collaboration avec A beautiful green, Yuhme a pu travailler sur son impact environnemental

“Working with Cintia truly helped us define our mission and understand the impact of our decision-making in all directions. She helped us reset the business so that all aspects were aligned with our values”


Alexandra Nash

Yuhme Founder

Grâce à la collaboration avec A beautiful green, Yuhme a pu travailler sur son impact environnemental

Yuhme sells eco-friendly water bottles and accessories. Their mission is to contribute to reducing CO2 output and providing clean water to the Central African Republic via their profits.

Their website

The challenge

When Yuhme first contacted A Beautiful Green, they wanted to gain in credibility and were receiving numerous requests from customers about certification – the concept was now more important. Until we introduced them to B Corp™ certification, they were unclear about getting certified. The company was also facing significant growth and felt the need to refocus and reorganise.

A beautiful green aide les entreprises à devenir plus éco-responsables

The strategy

  • null
    Project management: initiation, planning, execution, monitoring and closure;
  • null
    Presentation of B Corp certification open to all employees after consultation with the project manager;
  • null
    Identification of key employees needed to carry out the project;
  • null
    Provision of a summary of the documents required to obtain certification;
  • null
    Intermediate point of contact with the certifying body;
  • null
    Proposal of a roadmap including areas for improvement (improvement plan).
A beautifull green

The result

The project has improved many of the processes at Yuhme and also changed the way they make decisions. After using A Beautiful Green’s services, they now value transparency more not only in their own decision making but also those they choose to work with. One of the greatest benefits of the project has been realising just how many good deeds have already been done. The Certification framework has also led Yuhme to develop critical thinking in their own company but also with their suppliers. By discovering B Corp requirements, they have had the opportunity to adapt, improve and become even prouder of their company and operations. According to Yuhme, the B Corp certification process is not only great for external communication and customer confidence, but also benefits internal company processes.