KEYTEO Success Story
“Thanks to the support of A Beautiful Green, we (KEYTEO Luxembourg) have moved from one-off initiatives to a structured CSR strategy. We needed effective and pragmatic support to adapt to our needs, and that is exactly what Cintia and her team were able to provide. Ultimately, we have consolidated our corporate culture thanks to our CSR approach, which has had an impact on all our employees. Today, we are proud to have obtained the ESR label issued by the INDR with a team committed to the future.”
Benjamin Goux
Director of KEYTEO Luxembourg
Founded in Luxembourg in 2016, KEYTEO Luxembourg is a consulting firm with 50 consultants specialising in finance and IT.
KEYTEO supports its clients on projects in digitalisation, cloud computing, data, artificial intelligence and cybersecurity, as well as compliance, regulation and payment.
This human-sized company’s consultants include developers, systems engineers, business analysts and project managers, enabling it to offer solutions tailored to the specific needs of its clients.
The challenge
The project arose from a genuine need for projection and evolution. CSR covers many areas, ranging from the environment to social issues and governance, and requires a structured approach and a wide range of expertise. Initially, this subject seemed quite distant from the company’s core business, which focuses on IT and finance. It was particularly challenging to mobilise and raise awareness among employees in a consulting firm where most of the teams work directly at client sites, limiting collective ownership of the initiative. Added to this was a lack of internal expertise in CSR and a lack of appropriate tools or methods for collecting and analysing the necessary data.
The strategy
KEYTEO wanted to strengthen its positive impact on the local ecosystem. As a consulting firm, KEYTEO wanted to integrate social responsibility into its overall strategy in order to reconcile economic performance with sustainable development.
Their objective was to proactively respond to their clients’ expectations for transparency, ethics and sustainability, while strengthening confidence in and the quality of their consulting services.
To provide the best possible support while taking into account their daily workload, the A Beautiful Green team has implemented the following approach:
- Organisation of collaborative workshops to generate ideas and encourage ownership by teams.
- Educational and participatory approach promoting involvement across the entire value chain.
- Structuring of the project into clear stages, facilitating progress and understanding, adapted to workforce growth.
- Production of concrete deliverables to give visibility and tangibility to each step forward.
- Implementation of a rigorous and measurable action plan based on the four pillars of the INDR’s ESR label.
- Development of a common CSR strategy with their entities in Switzerland and a clear vision of their social, environmental and governance commitments.
- Promotion of existing initiatives and strengthening of the internal culture around CSR, with actions to raise awareness and involve all their employees.
- Partnership based on listening, availability and adaptability, a guarantee of trust and efficiency.
- Strengthening the attraction and retention of talent.
- Obtaining the ESR label issued by the INDR.
The result
A Beautiful Green’s support enabled KEYTEO to transform scattered initiatives into a clear, coherent CSR strategy aligned with its founding values. This project reinforced openness through a participatory and transparent approach, simplicity by translating complex issues into concrete actions, and the desire to take action thanks to the collective dynamic created around the workshops. In concrete terms, KEYTEO was able to mobilise its employees, establish monitoring and communication indicators, anticipate regulatory changes such as the CSRD, and obtain the ESR Label (Entreprise Socialement Responsable) issued by the INDR. Beyond the tangible results, this collaboration has consolidated the corporate culture and positioned KEYTEO as a committed player, ready to support its customers in finding solutions that are both innovative and responsible.
