{"id":4256,"date":"2026-01-15T13:02:05","date_gmt":"2026-01-15T12:02:05","guid":{"rendered":"https:\/\/www.abeautifulgreen.com\/?p=4256"},"modified":"2026-01-15T14:30:45","modified_gmt":"2026-01-15T13:30:45","slug":"eu-directive-2024-825-greenwashing","status":"publish","type":"post","link":"https:\/\/www.abeautifulgreen.com\/en\/eu-directive-2024-825-greenwashing\/","title":{"rendered":"New EU Rules on Greenwashing"},"content":{"rendered":"

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EU Directive 2024\/825: What changes for sustainability claims and labels<\/h1>\n

Today, consumers are paying increasing attention to the impact of their purchasing decisions. Transparency, authenticity and responsibility have become essential criteria, and consumers no longer wish to be misled by vague or misleading sustainability claims. Companies that communicate their environmental commitments must now go beyond slogans and demonstrate their actions in a concrete and objective manner.<\/strong><\/p>\n

It is in this context that the European Union adopted Directive (EU) 2024\/825<\/a>, which focuses on strengthening consumer rights in support of sustainable consumption. Its full title is \u201cDirective (EU) 2024\/825 of the European Parliament and of the Council of 28 February 2024 amending Directives 2005\/29\/EC and 2011\/83\/EU as regards empowering consumers for the green transition through better protection against unfair practices and better information.\u201d<\/p>\n

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Why<\/span>\u00a0<\/span>this<\/span>\u00a0<\/span>directive?<\/span><\/span>\u00a0<\/span><\/h2>\n

The directive aims to ensure that consumers receive clear, reliable and comparable information at the point of sale regarding the durability and reparability of goods, as well as their rights relating to legal guarantees. It also strengthens consumer protection rules against greenwashing and planned obsolescence.<\/span>\u00a0<\/span><\/p>\n

More broadly, the directive\u00a0seeks\u00a0to protect consumers from misleading communications relating to the environmental,\u00a0social,\u00a0or circular aspects of a product, whether goods or services.<\/span>\u00a0<\/span><\/p>\n

The directive\u00a0amends\u00a0two\u00a0existing\u00a0pieces\u00a0of EU consumer\u00a0law: the Consumer\u00a0Rights\u00a0Directive (2011\/83\/EU) and the\u00a0Unfair\u00a0Commercial Practices Directive (2005\/29\/EC).\u00a0Its\u00a0objective\u00a0is\u00a0to\u00a0adapt\u00a0the\u00a0EU\u2019s\u00a0horizontal consumer\u00a0law\u00a0framework\u00a0to the\u00a0requirements\u00a0of the green transition and to encourage changes in\u00a0purchasing\u00a0behaviour\u00a0that\u00a0contribute\u00a0to the\u00a0climate\u00a0and\u00a0environmental\u00a0objectives\u00a0of the\u00a0European\u00a0Green Deal.<\/span>\u00a0<\/span><\/p>\n

As such, the directive targets unfair commercial practices that mislead consumers and prevent them from making informed and genuinely sustainable choices. These include common practices such as:<\/span>\u00a0<\/span><\/p>\n