{"id":849,"date":"2021-07-15T14:20:30","date_gmt":"2021-07-15T12:20:30","guid":{"rendered":"https:\/\/abeautifulgreen.poush-dev.be\/stories\/poush\/"},"modified":"2025-11-10T09:08:28","modified_gmt":"2025-11-10T08:08:28","slug":"poush","status":"publish","type":"dt_portfolio","link":"https:\/\/www.abeautifulgreen.com\/en\/stories\/poush\/","title":{"rendered":"Poush | Success Story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8221;middle&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^75|url^https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/06\/shape-1.png|caption^null|alt^null|title^shape|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_size=&#8221;contain&#8221; bg_image_posiiton=&#8221;right center&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1629358524047{padding-bottom: 60px !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong>Poush<\/strong> Success Story<\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;845&#8243; img_size=&#8221;500&#215;400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css_animation=&#8221;fadeInLeft&#8221; el_class=&#8221;custom-img&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; bg_color_value=&#8221;#f6f6f7&#8243; css=&#8221;.vc_custom_1629278517026{padding-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-3\/5&#8243;][vc_column_text]\u201cA Beautiful Green helped us to realise a network exists, a community of companies that have a more sustainable impact. ABG introduced us to B Corp\u2122 and their philosophy of taking into account all aspects of a company; we really liked it. So, we decided to go for B Corp certification. A Beautiful Green really helped us to outline the different stages of the questionnaire. Cintia gave us ideas for improvement, small things to put in place on a daily basis at Poush. A Beautiful Green has been a constant companion to us. They\u2019ve supported, motivated and advised us throughout the process and long afterwards, continuing to answer our questions when we\u2019ve been implementing new sustainable initiatives.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<h4>Elise Timmermans<\/h4>\n<p>Project Manager[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1629359208141{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221; offset=&#8221;vc_col-lg-2\/5&#8243; el_class=&#8221;custom-posrel&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-8&#8243;][vc_single_image image=&#8221;764&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]Poush is an agency specialised in the creation and implementation of digital strategies. Their mission is to help a company grow by increasing awareness and sales of its products and services online.[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-3431ce93204c73836a4757fbd6d3d821.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-3431ce93204c73836a4757fbd6d3d821 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/www.poush.be\/\" class=\"default-btn-shortcode dt-btn dt-btn-m link-hover-off btn-inline-left \" target=\"_blank\" id=\"default-btn-3431ce93204c73836a4757fbd6d3d821\" title=\"Poush\" rel=\"noopener\"><span>Their website<\/span><\/a>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column css=&#8221;.vc_custom_1623674421817{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_raw_html css=&#8221;.vc_custom_1623674368034{margin-bottom: 0px !important;}&#8221;]JTNDc3ZnJTIweG1sbnMlM0QlMjJodHRwJTNBJTJGJTJGd3d3LnczLm9yZyUyRjIwMDAlMkZzdmclMjIlMjB2aWV3Qm94JTNEJTIyMCUyMDAlMjAxMjAwJTIwMTY2JTIyJTNFJTNDZGVmcyUzRSUzQ3N0eWxlJTNFLmN1c3RvbS1zaGFwZSU3QmZpbGwlM0ElMjNmNmY2ZjclM0IlN0QlM0MlMkZzdHlsZSUzRSUzQyUyRmRlZnMlM0UlM0NwYXRoJTIwY2xhc3MlM0QlMjJjdXN0b20tc2hhcGUlMjIlMjBkJTNEJTIyTTEyMDAlMkMwSDBMMTAxJTJDMTI0LjIzbDk2My43My41OUEyNTAuODclMkMyNTAuODclMkMwJTJDMCUyQzElMkMxMjAwJTJDMTY1LjA3WiUyMiUyRiUzRSUzQyUyRnN2ZyUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1629358740907{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<h2>The challenge<\/h2>\n<p>Poush wanted to take more sustainable action, including among other initiatives, to find a way to offset their carbon footprint. But when they started researching sustainability, they realised just how much could be done and how much they were already doing. With a huge range of possibilities open to them, making decisions about sustainable measures on top of their daily workload was too much to handle. So, the challenge was to navigate through the many possible options and pinpoint where to start the process of incorporating a set of sustainable actions into their business.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1629276200281{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_single_image image=&#8221;836&#8243; img_size=&#8221;200&#215;200&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;appear&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1629359302383{margin-bottom: 80px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1629358724922{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 20px !important;padding-left: 50px !important;background-color: #f6f6f7 !important;border-radius: 20px !important;}&#8221;][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-4&#8243;][vc_column_text]<\/p>\n<h2>The strategy<\/h2>\n<p>After discussing their needs and the sustainable actions already taken in the company, we proposed our support to help Poush certify as a B Corp, a certification some of their employees were already familiar with. To offer the best possible support while respecting their daily workload, here\u2019s how we carried out this project:[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-8&#8243;]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5696\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5696 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Project management: initiation, planning, execution, monitoring and closure;<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1933\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1933 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Presentation of B Corp certification open to all employees after consultation with the project manager;<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-2513\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-2513 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Identification of key employees needed to carry out the project;<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8431\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8431 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Provision of a summary of the documents required to obtain certification;<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9992\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9992 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Intermediate point of contact with the certifying body;<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-2978\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-2978 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Proposal of a roadmap including the areas for improvement (improvement plan);<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9951\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9951 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Attendance and support at the verification meeting with the certifying body.<\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1629276200281{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_single_image image=&#8221;837&#8243; img_size=&#8221;200&#215;200&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;appear&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<h2>The result<\/h2>\n<p>The agency&#8217;s employees now have a more comprehensive view of the effect their company has on the environment in general. When faced with a choice, they directly identify criteria to achieve sustainability and good governance, which then guide their decisions. This has led them to implement new practices within the company and take actions that were previously still at planning stage. They are much more involved in their societal impact and far more careful with their consumption of resources. They support a Belgian forestry research project and the team is proactively involved in more pro bono actions.<\/p>\n<p>Poush was certified in December 2021. The agency is now part of the community of responsible leaders in Belgium. They have since been participating in B Corp events and are in a continuous improvement for recertification in 2024![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cA Beautiful Green helped us to realise a network exists, a community of companies that have a more sustainable impact. ABG introduced us to B Corp and their philosophy of taking into account all aspects of a company; we really liked it.\u201d   Elise Timmermans, Project Manager.<\/p>\n","protected":false},"author":1,"featured_media":845,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[19],"dt_portfolio_tags":[],"class_list":["post-849","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-success-stories-en","dt_portfolio_category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poush Agency | Success Story - A Beautiful Green<\/title>\n<meta name=\"description\" content=\"Discover the success story of the POUSH agency. 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