{"id":3618,"date":"2025-10-09T11:46:07","date_gmt":"2025-10-09T09:46:07","guid":{"rendered":"https:\/\/www.abeautifulgreen.com\/?post_type=dt_portfolio&#038;p=3618"},"modified":"2025-11-10T09:08:22","modified_gmt":"2025-11-10T08:08:22","slug":"poush-success-story","status":"publish","type":"dt_portfolio","link":"https:\/\/www.abeautifulgreen.com\/en\/stories\/poush-success-story\/","title":{"rendered":"Poush | Success Story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8221;middle&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^75|url^https:\/\/abeautifulgreen.com\/wp-content\/uploads\/2021\/06\/shape-1.png|caption^null|alt^null|title^shape|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_size=&#8221;contain&#8221; bg_image_posiiton=&#8221;right center&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1629358524047{padding-bottom: 60px !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong>Poush<\/strong> Success Story<\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3654&#8243; img_size=&#8221;500&#215;400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;custom-img&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; bg_color_value=&#8221;#f6f6f7&#8243; css=&#8221;.vc_custom_1629278517026{padding-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-3\/5&#8243;][vc_column_text css=&#8221;&#8221;]<span class=\"TextRun SCXW178385498 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">\u201c<em>The support <\/em><\/span><em><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">provided<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> by A <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">Beautiful<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> Green <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">was<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> crucial. <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">Without<\/span> <span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">their<\/span> <span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">assistance<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><\/em><\/span><em><span class=\"TextRun SCXW178385498 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">the <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">workload<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> would have been <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">over<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">w<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">helming<\/span><\/span><span class=\"TextRun SCXW178385498 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> for a small <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">team<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> like ours.<\/span> <span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">Collecting<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> and <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">preparing<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> documents <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">is<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> time-<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">consuming<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> and <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">complex<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">, but <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">thanks<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> to <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">regular<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> follow-<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">ups<\/span> <span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">and a structured approach, the process became gradual and manageable. <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">This collaboration <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">was<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">real <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">breath<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> of <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">fresh<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> air.<\/span> <span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">From<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> the <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">beginning<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><\/span><span class=\"TextRun SCXW178385498 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">we<\/span> <span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">felt<\/span> <span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">taken<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> care of, <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">reassured<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> and <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">guided<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">.<\/span><\/span><\/em><span class=\"TextRun SCXW178385498 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><em><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> A <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">Beautiful<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> Green <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">helped<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> us not to <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">get<\/span> <span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">lost<\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"> in the <\/span><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\">complexity<\/span><\/em><span class=\"NormalTextRun SCXW178385498 BCX0\" data-ccp-parastyle=\"heading 2\"><em> of the process.<\/em>\u201d\u00a0<\/span><\/span><span class=\"EOP SCXW178385498 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"NormalTextRun SCXW234183531 BCX0\">Justine <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW234183531 BCX0\">Jopart<\/span><\/h4>\n<p><span class=\"NormalTextRun SCXW152648466 BCX0\">Account<\/span><span class=\"NormalTextRun SCXW152648466 BCX0\"> Manager<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1629359208141{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221; offset=&#8221;vc_col-lg-2\/5&#8243; el_class=&#8221;custom-posrel&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-8&#8243;][vc_single_image image=&#8221;3623&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<span class=\"TextRun Underlined SCXW166416103 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-charstyle=\"Hyperlink\">Poush<\/span><\/span><span class=\"TextRun SCXW166416103 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">is<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> a digital marketing <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">agency<\/span> <span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">based<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> in Namur. <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">Its<\/span> <span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">team<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> supports <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">companies<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> in the <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">creation<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> and <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">implementation<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> of <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">tailor<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">-made web <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">strategies<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">, <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">aimed<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> at <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">strengthening<\/span> <span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">their<\/span> <span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">reputation<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> and <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">boosting<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> online sales of <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">their<\/span> <span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">products<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> and services, <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">while<\/span> <span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">adopting<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> a <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">responsible<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\"> and <\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">sustainable<\/span> <span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">approach<\/span><span class=\"NormalTextRun SCXW166416103 BCX0\" data-ccp-parastyle=\"heading 2\">.\u00a0<\/span><\/span><span class=\"EOP SCXW166416103 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-3431ce93204c73836a4757fbd6d3d821.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-3431ce93204c73836a4757fbd6d3d821 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/www.poush.be\/\" class=\"default-btn-shortcode dt-btn dt-btn-m link-hover-off btn-inline-left \" target=\"_blank\" id=\"default-btn-3431ce93204c73836a4757fbd6d3d821\" title=\"Poush\" rel=\"noopener\"><span>Their website<\/span><\/a>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column css=&#8221;.vc_custom_1623674421817{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_raw_html css=&#8221;.vc_custom_1623674368034{margin-bottom: 0px !important;}&#8221;]JTNDc3ZnJTIweG1sbnMlM0QlMjJodHRwJTNBJTJGJTJGd3d3LnczLm9yZyUyRjIwMDAlMkZzdmclMjIlMjB2aWV3Qm94JTNEJTIyMCUyMDAlMjAxMjAwJTIwMTY2JTIyJTNFJTNDZGVmcyUzRSUzQ3N0eWxlJTNFLmN1c3RvbS1zaGFwZSU3QmZpbGwlM0ElMjNmNmY2ZjclM0IlN0QlM0MlMkZzdHlsZSUzRSUzQyUyRmRlZnMlM0UlM0NwYXRoJTIwY2xhc3MlM0QlMjJjdXN0b20tc2hhcGUlMjIlMjBkJTNEJTIyTTEyMDAlMkMwSDBMMTAxJTJDMTI0LjIzbDk2My43My41OUEyNTAuODclMkMyNTAuODclMkMwJTJDMCUyQzElMkMxMjAwJTJDMTY1LjA3WiUyMiUyRiUzRSUzQyUyRnN2ZyUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1629358740907{margin-bottom: 50px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221;]<\/p>\n<h2>The challenge<\/h2>\n<p>Faced with an uncertain economic landscape, rapid advances in digital technology and growing demands for sustainability, Poush has been forced to reassess its practices in order to combine growth, positive impact and consistency with its mission.<\/p>\n<p>Indeed, Poush experienced a slight slowdown in the year leading up to recertification. The daily routine of a digital agency is intense, and, at times, it can be difficult to find the time to structure long-term actions.<\/p>\n<p>Their small size added to the challenge: with no team member dedicated solely to CSR or certification, every effort had to be integrated into day-to-day work, sometimes creating tensions within the organisation. Despite their motivation, they needed a clear framework to continue moving forward without losing focus.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1629276200281{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_single_image image=&#8221;836&#8243; img_size=&#8221;200&#215;200&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;appear&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1629359302383{margin-bottom: 80px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1629358724922{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 20px !important;padding-left: 50px !important;background-color: #f6f6f7 !important;border-radius: 20px !important;}&#8221;][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-6&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>The strategy<\/h2>\n<p>Already B Corp certified in 2021, digital marketing agency Poush wanted to take the next step by confirming its recertification in 2025, a demanding process that requires both rigour and conviction.<\/p>\n<p>Their objectives were therefore twofold.<\/p>\n<p>First, confirm their certification and showing that their efforts did not stop at initial recognition. Recertification is a way of proving the consistency of their commitment and their desire to embed sustainability in Poush&#8217;s DNA.<\/p>\n<p>In addition, Poush wanted this project to be a collective endeavour. This type of certification cannot rely on one individual: it must engage the whole team. Everyone needed to feel responsible and involved.<\/p>\n<p>To address this challenge, the team called upon <a href=\"https:\/\/www.abeautifulgreen.com\/en\/\">A Beautiful Green<\/a> to provide structured support, which included:[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-6&#8243;]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-8812\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-8812 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span class=\"TextRun SCXW46962476 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW46962476 BCX0\">Implementation of <\/span><\/span><span class=\"TextRun SCXW46962476 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW46962476 BCX0\">tracking tables<\/span><\/span><span class=\"TextRun SCXW46962476 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW46962476 BCX0\"> to visualise progress, key <\/span><span class=\"NormalTextRun SCXW46962476 BCX0\">milestones<\/span><span class=\"NormalTextRun SCXW46962476 BCX0\"> and documents to be prepared.\u00a0<\/span><\/span><span class=\"EOP SCXW46962476 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-2578\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-2578 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span class=\"TextRun SCXW21962237 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW21962237 BCX0\">Organisation of <\/span><\/span><span class=\"TextRun SCXW21962237 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW21962237 BCX0\">regular meetings<\/span><\/span><span class=\"TextRun SCXW21962237 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW21962237 BCX0\"> to ensure constant monitoring and effective coordination of the team.<\/span><\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-3821\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-3821 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span class=\"TextRun SCXW45986032 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45986032 BCX0\">Integration of the recertification process<\/span><\/span><span class=\"TextRun SCXW45986032 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45986032 BCX0\"> into the agency&#8217;s workflow without <\/span><span class=\"NormalTextRun SCXW45986032 BCX0\">impacting<\/span><span class=\"NormalTextRun SCXW45986032 BCX0\"> client projects.\u00a0<\/span><\/span><span class=\"EOP SCXW45986032 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-7392\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-7392 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span class=\"TextRun SCXW200445414 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200445414 BCX0\">Adopting a <\/span><\/span><span class=\"TextRun SCXW200445414 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200445414 BCX0\">solid methodological framework<\/span><\/span><span class=\"TextRun SCXW200445414 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW200445414 BCX0\"> to structure the approach.<\/span><\/span><span class=\"EOP SCXW200445414 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1063\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1063 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span class=\"TextRun SCXW161756724 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW161756724 BCX0\">Clarifying <\/span><span class=\"NormalTextRun SCXW161756724 BCX0\">objectives<\/span><\/span><span class=\"TextRun SCXW161756724 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW161756724 BCX0\">: precisely <\/span><span class=\"NormalTextRun SCXW161756724 BCX0\">identifying<\/span><span class=\"NormalTextRun SCXW161756724 BCX0\"> the current situation, the steps to be taken and the resources to be mobilised.\u00a0<\/span><\/span><span class=\"EOP SCXW161756724 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6527\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6527 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span class=\"TextRun SCXW87091306 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87091306 BCX0\">Prioritising actions<\/span><\/span><span class=\"TextRun SCXW87091306 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW87091306 BCX0\"> according to their importance and feasibility (short, <\/span><span class=\"NormalTextRun SCXW87091306 BCX0\">medium<\/span><span class=\"NormalTextRun SCXW87091306 BCX0\"> and long term).<\/span><\/span><span class=\"EOP SCXW87091306 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5802\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5802 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span class=\"TextRun SCXW51500109 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51500109 BCX0\">Focusing efforts<\/span><\/span><span class=\"TextRun SCXW51500109 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW51500109 BCX0\"> on the actions with the greatest impact to avoid dispersion.<\/span><\/span><span class=\"EOP SCXW51500109 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-3862\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"A beautiful green vous accompagne pas \u00e0 pas dans votre d\u00e9marche de d\u00e9veloppement durable\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-3862 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span class=\"TextRun SCXW153787854 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW153787854 BCX0\">Assistance<\/span><span class=\"NormalTextRun SCXW153787854 BCX0\"> in the co-creation of official documents<\/span><\/span><span class=\"TextRun SCXW153787854 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW153787854 BCX0\"> to meet certification requirements.<\/span><\/span><span class=\"EOP SCXW153787854 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1089\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"A beautiful green vous accompagne pas \u00e0 pas dans votre d\u00e9marche de d\u00e9veloppement durable\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1089 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span class=\"TextRun SCXW172310338 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW172310338 BCX0\">Benefit from an <\/span><\/span><span class=\"TextRun SCXW172310338 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW172310338 BCX0\">external perspective that is rigorous but supportive<\/span><\/span><span class=\"TextRun SCXW172310338 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW172310338 BCX0\">, encouraging reflection and continuous improvement.<\/span><\/span><span class=\"EOP SCXW172310338 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1629276200281{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_single_image image=&#8221;837&#8243; img_size=&#8221;200&#215;200&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;appear&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221;]<\/p>\n<h2>The result<\/h2>\n<p>Recertification has been a tremendous springboard for implementing new practices in their agency. Among the concrete initiatives, they have, for example, created a welcome pack for their new employees to strengthen their integration and disseminate Poush&#8217;s values from day one.<\/p>\n<p>They have also formalised several internal processes, which improves their organisation on a daily basis.<\/p>\n<p>Beyond these tools, the B Corp process helped Poush see where improvements were possible. They already had the motivation, but the support and framework of certification pushed them further, turning intentions into measurable results.<\/p>\n<p>In conclusion, Poush has gained in rigour, clarity and confidence. Above all, they have been able to turn this recertification into a driver of progress for their company.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^75|url^https:\/\/abeautifulgreen.com\/wp-content\/uploads\/2021\/06\/shape-1.png|caption^null|alt^null|title^shape|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_size=&#8221;contain&#8221; bg_image_posiiton=&#8221;right center&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1629358524047{padding-bottom: 60px !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;] Poush Success Story [\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3654&#8243; img_size=&#8221;500&#215;400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css_animation=&#8221;fadeInLeft&#8221; css=&#8221;&#8221; el_class=&#8221;custom-img&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; bg_color_value=&#8221;#f6f6f7&#8243; css=&#8221;.vc_custom_1629278517026{padding-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-3\/5&#8243;][vc_column_text css=&#8221;&#8221;]\u201cThe support provided by A Beautiful Green was crucial. Without their assistance, the workload would&hellip;<\/p>\n","protected":false},"author":15,"featured_media":3649,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[19],"dt_portfolio_tags":[],"class_list":["post-3618","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-success-stories-en","dt_portfolio_category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poush | Success Story - A Beautiful Green<\/title>\n<meta name=\"description\" content=\"Discover the ABG x Poush project: structuring a CSR strategy and achieving B Corp recertification for a purpose-driven agency in Belgium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.abeautifulgreen.com\/en\/stories\/poush-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poush | Success Story - A Beautiful Green\" \/>\n<meta property=\"og:description\" content=\"Discover the ABG x Poush project: structuring a CSR strategy and achieving B Corp recertification for a purpose-driven agency in Belgium.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.abeautifulgreen.com\/en\/stories\/poush-success-story\/\" \/>\n<meta property=\"og:site_name\" content=\"A Beautiful Green\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-10T08:08:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2025\/10\/Poush-team-photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1123\" \/>\n\t<meta property=\"og:image:height\" content=\"838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.abeautifulgreen.com\\\/en\\\/stories\\\/poush-success-story\\\/\",\"url\":\"https:\\\/\\\/www.abeautifulgreen.com\\\/en\\\/stories\\\/poush-success-story\\\/\",\"name\":\"Poush | Success Story - 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