{"id":1562,"date":"2022-09-01T12:09:28","date_gmt":"2022-09-01T10:09:28","guid":{"rendered":"https:\/\/www.abeautifulgreen.com\/?post_type=dt_portfolio&#038;p=1562"},"modified":"2025-11-10T09:08:26","modified_gmt":"2025-11-10T08:08:26","slug":"traace","status":"publish","type":"dt_portfolio","link":"https:\/\/www.abeautifulgreen.com\/en\/stories\/traace\/","title":{"rendered":"TRAACE | Success Story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_placement=&#8221;middle&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^75|url^https:\/\/abeautifulgreen.com\/wp-content\/uploads\/2021\/06\/shape-1.png|caption^null|alt^null|title^shape|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_size=&#8221;contain&#8221; bg_image_posiiton=&#8221;right center&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1629358524047{padding-bottom: 60px !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><strong>TRAACE<\/strong> Success Story<\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1542&#8243; img_size=&#8221;500&#215;400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css_animation=&#8221;fadeInLeft&#8221; el_class=&#8221;custom-img&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; bg_color_value=&#8221;#f6f6f7&#8243; css=&#8221;.vc_custom_1629278517026{padding-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243;][vc_column_text]\u201c The support of A Beautiful Green was decisive in our B-Corp certification. This has brought us substantial time savings, valuable advices and peace of mind.\u201d<\/p>\n<p>&nbsp;<\/p>\n<h4>Thomas Guyot<\/h4>\n<p>Co-Founder[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1762334506598{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;border-radius: 20px !important;}&#8221; el_class=&#8221;custom-posrel&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-8&#8243;][vc_single_image image=&#8221;756&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">Traace is a <strong>greentech start-up<\/strong> that develops software enabling companies to measure and monitor their<strong> carbon footprint<\/strong> in order to achieve their <strong>climate goals<\/strong>. They work with many responsibly engaged companies, such as Sodexo, Leclerc and Siemens. Their innovative software is a useful tool for implementing <strong>corporate responsibility<\/strong>.<\/span><\/p>\n<p><span class=\"NormalTextRun SCXW32618597 BCX0\">Since this article was written, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW32618597 BCX0\">Tennaxia<\/span><span class=\"NormalTextRun SCXW32618597 BCX0\"> and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW32618597 BCX0\">Traace<\/span><span class=\"NormalTextRun SCXW32618597 BCX0\"> have joined forces to create a European leader in sustainable development software. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW32618597 BCX0\">Tennaxia<\/span><span class=\"NormalTextRun SCXW32618597 BCX0\"> has <\/span><span class=\"NormalTextRun SCXW32618597 BCX0\">acquired<\/span><span class=\"NormalTextRun SCXW32618597 BCX0\"> the start-up <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW32618597 BCX0\">Traace<\/span><span class=\"NormalTextRun SCXW32618597 BCX0\"> to better manage companies&#8217; carbon footprints.<\/span>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-4e5d1a73768d0b6145f62fc7dc22dee8.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4e5d1a73768d0b6145f62fc7dc22dee8 > i {\n  margin-right: 8px;\n}<\/style><a href=\"https:\/\/en.traace.co\/\" class=\"default-btn-shortcode dt-btn dt-btn-m link-hover-off btn-inline-left \" target=\"_blank\" id=\"default-btn-4e5d1a73768d0b6145f62fc7dc22dee8\" title=\"Traace\" rel=\"noopener\"><span>Leur site<\/span><\/a>[\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1629358740907{margin-bottom: 50px !important;}&#8221;][vc_column offset=&#8221;vc_col-lg-12&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<h2>The challenge<\/h2>\n<p><span style=\"font-weight: 400;\">Traace&#8217;s mission is to help companies<strong> fight climate change<\/strong>. With Traace\u2019s carbon management software, companies can <strong>measure their emissions<\/strong> and, more importantly, create <strong>reduction targets<\/strong>. And as sustainability is at the heart of Traace&#8217;s approach, the firm naturally turned to the <a href=\"https:\/\/www.abeautifulgreen.com\/en\/what-does-it-mean-to-be-a-certified-b-corporation\/\" target=\"_blank\" rel=\"noopener\"><strong>B Corp community<\/strong><\/a>.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Reference framework<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At the beginning of the process, Traace was still a young <strong>start-up<\/strong>. The B Impact Assessment (BIA) framework helped the firm to <strong>structure its operations<\/strong> and set up sustainable behaviour from the outset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to being a <strong>reference tool<\/strong> for creating responsible practices and policies, B Corp certification was a way for Traace to assert its <strong>commitments<\/strong>, enter a community of responsible leaders and gain the <strong>trust<\/strong> of peers.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Time<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The certification process is time-consuming. It takes hours of work and energy. As a young start-up, Traace did not yet have the resources to undertake the certification alone. Our support helped them to <strong>balance their efforts<\/strong> between all the daily tasks required.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Recognition<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It was important to us to assist a peer in this process of gaining recognition and <strong>transparency<\/strong>. The environmental axis of sustainable development is a particularly large one and requires certain expertise. We believe that making this <strong>environmental<\/strong> aspect accessible to as many companies as possible is synonymous to opening a door to <strong>transition<\/strong>. Recognition could help them get more visibility on the market and therefore help more companies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">B Corp certification is internationally recognised and presents itself as a mark of trust. It allows potential business partners to quickly recognise the<strong> legitimacy<\/strong> of a company&#8217;s <strong>commitment<\/strong> to responsibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was also important for us to ensure that Traace&#8217;s <strong>impact business model<\/strong> was recognised and would add to their certification score. As a solution provider, Traace has a <strong>positive impact<\/strong> on its customers. It was therefore crucial to capture this positive impact in the BIA.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1629359302383{margin-bottom: 80px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1629358724922{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 20px !important;padding-left: 50px !important;background-color: #f6f6f7 !important;border-radius: 20px !important;}&#8221;][vc_row_inner gap=&#8221;20&#8243;][vc_column_inner offset=&#8221;vc_col-lg-12&#8243;][vc_column_text]<\/p>\n<h2>The Strategy<\/h2>\n<p><span style=\"font-weight: 400;\">Sustainability is an integral part of Traace\u2019s DNA. Their <strong>mission<\/strong> is similar to that of our agency: <strong>supporting businesses<\/strong> in their sustainability transition. B Corp certification was an obvious choice and enabled the start-up to assert its <strong>commitments<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to offer the best possible support while respecting their daily workload, here is how we proceeded:<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-12&#8243;]<div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   \"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-2766\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-2766 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span style=\"font-weight: 400;\">Presentation of the B Corp movement and B Impact Assessment ;<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-1228\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-1228 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span style=\"font-weight: 400;\">Project management: launch, planning, execution, monitoring and conclusion ;<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-4961\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-4961 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span style=\"font-weight: 400;\">Identification of the employees needed to carry out the project ;<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-4197\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-4197 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span style=\"font-weight: 400;\">Provision of a summary of useful documents ;<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9003\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9003 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span style=\"font-weight: 400;\">Intermediate contact point with the certifying body ;<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6046\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6046 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span style=\"font-weight: 400;\">Customised follow-up ;<\/span><\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-3889\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:10px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:50px;display:inline-block;\" >\n\t<img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.abeautifulgreen.com\/wp-content\/uploads\/2021\/08\/check.png\"\/>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-3889 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\"><span style=\"font-weight: 400;\">Support for submission of the questionnaire.<\/span><\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1661946834900{padding-right: 30px !important;padding-left: 30px !important;}&#8221; offset=&#8221;vc_col-lg-2&#8243;][vc_single_image image=&#8221;837&#8243; img_size=&#8221;200&#215;200&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;appear&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-10&#8243;][vc_column_text css_animation=&#8221;none&#8221;]<\/p>\n<h2>The result<\/h2>\n<p><span style=\"font-weight: 400;\">Traace was certified <a href=\"https:\/\/www.abeautifulgreen.com\/en\/services\/bcorp-certification\/\" target=\"_blank\" rel=\"noopener\"><strong>B Corp<\/strong><\/a> in August 2022. They are now part of a <strong>community of responsible leaders<\/strong>! Alongside the certification process, Traace has continued to evolve and now offers its services to a wide range of stakeholders from various sectors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Certification has enabled them to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">create the <strong>internal policies<\/strong> that lay the foundations for their start-up\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">integrate <strong>responsible behaviours<\/strong> that will allow them to grow in a sustainable and prosperous way<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gain visibility, <strong>legitimacy and leadership<\/strong> in the sustainability market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">join a<strong> network<\/strong> of responsible companies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">attract <strong>new talent<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">protect their <strong>mission<\/strong><\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; css_animation=&#8221;none&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^75|url^https:\/\/abeautifulgreen.com\/wp-content\/uploads\/2021\/06\/shape-1.png|caption^null|alt^null|title^shape|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_size=&#8221;contain&#8221; bg_image_posiiton=&#8221;right center&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1629358524047{padding-bottom: 60px !important;}&#8221;][vc_column css_animation=&#8221;fadeInLeft&#8221; width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;] TRAACE Success Story [\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1542&#8243; img_size=&#8221;500&#215;400&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css_animation=&#8221;fadeInLeft&#8221; el_class=&#8221;custom-img&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; bg_color_value=&#8221;#f6f6f7&#8243; css=&#8221;.vc_custom_1629278517026{padding-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; width=&#8221;1\/2&#8243;][vc_column_text]\u201c The support of A Beautiful Green was decisive in our B-Corp certification. This has brought us substantial&hellip;<\/p>\n","protected":false},"author":15,"featured_media":1542,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[19],"dt_portfolio_tags":[],"class_list":["post-1562","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-success-stories-en","dt_portfolio_category-19","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TRAACE | Success Story - A Beautiful Green<\/title>\n<meta name=\"description\" content=\"Discover Traace&#039;s Success Story. 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